Marking Its One Year Anniversary, Ask Jeeves UK Emerges as Leading Search And Navigation Service in the UK and Ireland

Ask.co.uk Ranked #1 in Advertising Awareness Attracting Advertisers Such As British Airways, Coca Cola, and BT

EMERYVILLE, Calif., April 5, 2001 -- Ask Jeeves, Inc.(R) (Nasdaq:ASKJ), a leading provider of natural language question answering technologies and services, announced today that Ask Jeeves UK has answered more than 270 million questions since launching in February 2000, just one year ago. With more than three million unique users and a 19.4% average increase in unique users month over month, Ask Jeeves UK is the fastest growing site in the UK's top 15 Web properties, according to the Media Metrix Europe February report. Ask.co.uk is ranked number seven of all Web properties in the UK, and number one in the search and navigation space with 17% reach.

"The momentum Ask Jeeves UK has demonstrated over the last year is a testament to our service's traction in the UK and Ireland, and confirms that the Ask Jeeves value proposition and brand penetration goes beyond the US market," said George Lichter, CEO of Ask Jeeves UK. "Our consistent popularity and high rankings prove the value Ask.co.uk holds for people looking for a simple and intuitive way to find information on the Web."

In addition to its popularity among consumers, Ask Jeeves UK has become an attractive vehicle for advertisers such as eBay and Expedia, as well as traditional global brands such as Coca Cola, British Airways and BT.

"Our advertisers are attracted to Ask.co.uk because they can present specific information, products and services at the moment when consumers are most interested: when they are asking a question. We believe this offers advertisers one of the most effective ways to reach consumers on the Web," added Lichter.

Accurately delivering ads in response to relevant questions bolsters average click-through rates experienced by Ask Jeeves UK's advertisers and has resulted in a high number of renewed and long term contracts. The latest figures from an RSL Capibus report conducted in the UK, ranked Ask Jeeves UK number one for prompted advertising awareness.

About Ask Jeeves, Inc.

Ask Jeeves is a leading provider of intuitive, intelligent question answering technologies and services. Ask Jeeves' solutions enable companies to convert online shoppers to buyers, reduce support costs, understand customer preferences and improve customer retention. Ask Jeeves also syndicates its solutions to portals, infomediaries, and content and destination sites to help companies increase e-commerce and advertising revenue. For more information, visit http://www.ask.com or call 510-985-7400.

About Ask Jeeves UK

Ask Jeeves UK (www.ask.co.uk) is a humanized question answering service for web surfers to find what they are looking for online. Hosted by Jeeves, the Internet butler, it allows users to type in a question using plain English to receive back in a friendly, human way the relevant answers and suggestions for where they can find information on the Internet.

Launched in the UK in February 2000, Ask Jeeves is the 7th most popular web property in the UK with 3.09 million unique users (according to MMXI Europe figures for February 2001).

Ask Jeeves UK is a joint venture between Ask Jeeves International Inc, Carlton Communications and Granada Media.

NOTE: Ask Jeeves is a registered trademark of Ask Jeeves, Inc. and Ask.com is a service mark of Ask Jeeves, Inc. Other trademarks and brands are the property of their respective owners.

SOURCE Ask Jeeves, Inc.

/Web site: http://www.ask.co.uk/

/Web site: http://www.ask.com/

Contacts:

Ask Jeeves, Inc
Quimby Mills
510-985 7683
quimby@askjeeves.com

Ask Jeeves UK
Nick Mason Pearson